Buying media is a specialized skill, which requires in depth knowledge of the relevant target audience, their consumer behavior and the appropriate mediums through which effective marketing is done.
Our unique and innovative technology constantly reviews the results of ongoing campaigns and provides us with the necessary tools to make effective marketing decisions in real-time to optimize your campaign.
The experienced professionals at ReachEffect work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign.
Discovery - Our online media planning process begins with Discovery, whereby we secure our client’s campaign objectives, any metrics they’re trying to accomplish, any restrictions or targeting we should be imposing, any sample ad creative or landing pages, any Creative Brief or supporting files that can help us in our efforts.
Strategy - based on our findings from Discovery, we will brainstorm to develop media buying concepts to guide our media research.
Online Media Research - typically, ReachEffect does not rely on simple ad network buys as a cornerstone of its online media plans. Instead, we try to balance a plan with buys that might combine ad networks, web portals, content sites and niche audience sites. In order to find the sites most appropriate for the client’s audience and objectives.
Media Negotiations – Once we have secured a site’s pricing and placement opportunities, we move into negotiation mode to ensure we’re getting the best placements and pricing for our clients.
Ad Trafficking & Tracking – When ReachEffect receives the finalized ad creative, it establishes corresponding ad tracking URLs and trafficks both pieces over to the publisher and/or sets up the ad campaign in its own ad serving system for campaign tracking and optimization.
Campaign set up - ReachEffect create smart set ups in every traffic source in order to best optimize the campaigns and bring the best results possible for our clients.
Campaign Optimization – ReachEffect will manually review the ad campaign daily and apply any necessary optimization including shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative.
Reporting & Analysis – ReachEffect provide a campaign tracking spreadsheet analysis for review.