What is an ad exchange?
An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They most often used to sell display, video and mobile ad inventory
The ReachEffect Ad Exchange
With million of advertisers vying for every ad placement today, many impressions are lost or simply end up unseen by users. The ReachEffect automatic ad-serving model comes to solve just that. Whether your bid goes through our own RTB Engine or Ad Network, ReachEffect’s ad server ensures that your bids not only win out impressions, but are actually presenting your ads at a place and time most likely for users to click on.