Conversion tracking - Step by step
Simplified, this means that we send a unique ID (click ID) with every hit delivered to your campaign, which is then stored server side by the tracker or merchant you are sending traffic to. Once a conversion is generated, this ID (click ID) is passed back to us from the tracker or merchant via the postback URL.
Since the ID is unique to every visitor, we can store all the essential information about that particular visitor with the use of just one metric. We know the country, browser, operating system, carrier, at what time and date they were sent, and much more about the visitor, based on their click ID alone. So, in theory, the click ID parameter is the only parameter you need to use when buying traffic, as long as you have S2S conversion tracking set up.
We have collected a few examples to make things easier for our advertisers, please follow the screenshots below: