Web Advertising

Buying media is a specialized skill, which requires in depth knowledge of the relevant target audience, their consumer behavior and the appropriate mediums through which effective marketing is done.

Our unique and innovative technology constantly reviews the results of ongoing campaigns and provides us with the necessary tools to make effective marketing decisions in real-time to optimize your campaign.

The experienced professionals at ReachEffect work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign.

Discovery – Our online media planning process begins with Discovery, whereby  we secure our client’s campaign objectives, any metrics they’re trying to accomplish, any restrictions or targeting we should be imposing, any sample ad creative or landing pages, any Creative Brief or supporting files that can help us in our efforts.

Strategy – based on our findings from Discovery, we will brainstorm to develop media buying concepts to guide our media research.

Online Media Research – typically, ReachEffect does not rely on simple ad network buys as a cornerstone of its online media plans. Instead, we try to balance a plan with buys that might combine ad networks, web portals, content sites and niche audience sites. In order to find the sites most appropriate for the client’s audience and objectives.

Media Negotiations – Once we have secured a site’s pricing and placement opportunities, we move into negotiation mode to ensure we’re getting the best placements and pricing for our clients.

Ad Trafficking & Tracking – When ReachEffect receives the finalized ad creative, it establishes corresponding ad tracking URLs and trafficks both pieces over to the publisher and/or sets up the ad campaign in its own ad serving system for campaign tracking and optimization.

Campaign set up – ReachEffect create smart set ups in every traffic source in order to best optimize the campaigns and bring the best results possible for our clients.

Campaign Optimization – ReachEffect will manually review the ad campaign daily and apply any necessary optimization including shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative.

Reporting & Analysis – ReachEffect provide a campaign tracking spreadsheet analysis for review.

Search Marketing

Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

    SEO: Earning traffic through unpaid or free listings
    SEM: Buying traffic through paid search listings

High Converting Campaign Strategy & Execution: Reach out to users that are searching for certain products/events/terms on Google, Yahoo, Bing and other 500 different search engines around the world.

Detailed Custom Analysis & Dedicated Consulting: Receive statistics on your campaigns 24 hours, 7 days a week. Receive flexible, customizable reports from real consultants who will answer any questions and deal with any issue that may arise.

Ultimate ROI for your Campaigns: We will explore every option to lower your PPC expenses. By reviewing and testing keywords, emerging markets, and new mediums, you can rest assured, you are getting the best traffic quality for your money.

Highest Level of Strategy and Assured Quality: We analyze the patterns trending by the industry and by competitors. After strategizing and setting campaigns goals, we will optimize keywords and bid adjustments to maximize results across the big three search engines, as well as emerging platforms.

Get Better PPC results with our partner networks!

Contextual Advertising

What is Contextual Advertising?

Is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
How does it work?

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage or as pop-up ads.
How does this affect your business?

Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website.

Display Advertising

What is Display Advertising?

It is a type of advertising that typically contains texts, logos, photographs or other images, location maps, and similar items. Display advertising can appear on every web page that contains a placeholder for an image.
How does it work?

Display advertising works by serving ads to website publishers based on campaign criteria that have been specified.
How does this affect your business?

Guaranteed To See. Every ad view bought is guaranteed to deliver.
Engaging Medium: Customers don’t passively consume online media; they interact with it and can reach out to communicate with your brand.     

Precise Targeting: Demographic, geographic, day part, contextual etc
Transparency: New, innovative tracking technology provides full ROI reporting
Flexibility: Real time reporting enables campaign optimization
Many Creative Options: New “Rich Media” technology has revolutionized what is possible. You can now engage, excite and inspire your audience

Social Advertising

What is Social Advertising?

Social Advertising represents ad formats that can engage the social context user viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual and delivers ads across these networks through custom applications. Social advertising is very effective as good advertising techniques can go “viral” on social networks.
How does it work?

Social Ads are very similar to search engine ads except that rather than identifying and bidding on keywords, you choose the demographics and areas of interest to target for your ad.
How does this affect your business?

You can target specific audiences, reach groups that share the same interests or any target sophisticated web Demographics for niche campaigns

Media Consulting Services

ReachEffect provides media consulting services to companies on the start up phase and companies that want to grow their online business.

We bring more than a decade of knowledge and experience in online marketing working with the leading ad networks around the world and executing and monitoring thousands of successful campaigns.

Let us help you advertise your business and reach thousands of new potential customers! 

Pay per click Advertising

What is Pay Per Click advertising?

It is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. A PPC campaign lets you determine exactly who visits your website.
How does it work?

The advertiser pays only for an actual click on a link or banner that lands on the costumer site. You are not charged when the user only sees your ad but does not click through (this is called an impression).
How does this affect your business?

Once a user clicks on the ad and lands on your site then most likely the user intends to make an “action” (Signup/sale/Find relevant content). You will be able to increase your traffic volume, collect leads for your business or generate sales from your site.

We at ReachEffect are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others need more information before committing

Starting a PPC campaign allows you to show up in the Google search results for search terms that you may not rank for organically.
A PPC campaign allows you to set daily and monthly budgets for the keywords and areas you want to target. If you are selling a product or service that is sold out or fully booked, you can allocate your budget to a different product or service with a simple click.
You also have more control over the locations where your ads show. With SEO, you are building overall site authority, and while you may be targeting specific geo-modified keywords, you could potentially rank in other locations. With paid search, you can set your preferred locations as well as the exact geo-modified keywords you want to target.
One of the main benefits of a paid search campaign is that results can be instantaneous. While it typically takes 30-60 days to fully optimize a campaign to see optimal results, you can begin receiving leads or making sales the first day your ads are live.

Branding Campaigns

Branding is everything. Its importance cannot be understated.
Brands are not simply products or services. Brands are the sum total of all a product’s or service’s imagery.

Any element that can reach and affect the buying public and communicate to all of their senses constitutes a significant element to the branding process. The images that people have in their minds about a particular company and their products or service define the level of success of the brand.

ReachEffect create customized solutions for each customer based on extensive market research that identifies the most effective and cost efficient way to promote your brand.

Reacheffect expand your brand visibility either through niche markets to thousands of potential customers or through our partners’ networks to millions of potential customers.
How does this affect your business?

The advantages of branding are numerous. For one, you build a strong trusted reputation when a good branding campaign is performed over time.

Secondly, branding is advertising that continues on far after an advertising campaign if done right.

Branding is having future and present customers remember your company name and/or logo and what business doesn’t want that?

Mobile Marketing